Books | |
Author | Harry Beckwith |
Illustrator | |
ISBN | 0446520942 |
Binding | Hardcover |
Condition | Used - Good |
Condition Description | |
Category | Business |
Publisher | Business Plus |
Publication Date | March 1997 |
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.