Books | |
Author | VEECK%2C MIKE%2C WILLIAMS%2C PETE |
Illustrator | |
ISBN | 1594861528 |
Binding | Hardcover |
Condition | Used - Good |
Condition Description | |
Category | Business |
Publisher | St Martins Pr |
Publication Date | April 2005 |
Maverick marketing whiz Mike Veeck presents his simple, no-fail formula for business success: make work fun and you'll create a culture where the best people will want to work and customers will want to spend their money. Mike Veeck runs six minor-league baseball teams, and for each of them he's drafted a business plan that begins with three simple words: "Fun is good." The fun-is-good philosophy not only has worked to make an evening at one of his ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business. In this book Veeck, son of legendary baseball owner Bill Veeck, shows why an injection of fun, creativity, and passion is so essential to business success. We learn: o Why customer service, the lifeblood of any business, suffers when employees aren't having fun at work o How just a few people with the fun-is-good attitude can transform an entire workplace o What companies should look for when hiring people and how employees can forge a fun-is-good career path. Throughout, the book is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers.