Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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| Books | |
| Author | Silverstein%2C Michael J.%2C Fiske%2C Neil |
| Illustrator | |
| ISBN | 1591840805 |
| Binding | Hardcover |
| Condition | Used - Good |
| Condition Description | |
| Category | Business |
| Publisher | Portfolio Hardcover |
| Publication Date | December 2004 |
Explains how businesses can profit from middle-market revenues, reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "new luxury" companies.